Wattpad aims to propel its Founders to stardom

The online storytelling platform Wattpad has turned out to be a hangout for readers eager to adopt new writers’ work, especially in regards to fan fiction stories.

Now the organization is seeking to propel the work of its stars with partnerships for movies, TV and books.

Entertainment companies have taken note of the growing influence of Wattpad with young readers that are engaged. The business says it’s 60 million active users and 2.5 million active authors monthly.

Wattpad and Universal Cable Productions — a branch of NBCUniversal Cable Entertainment joined forces — to develop content.

And it was announced that Wattpad will operate in conjunction with its editor, Sara Sargent and HarperCollins Children’s Books, on choosing stories shared to be brought through publishing. Fiction writer Hachette Romans will translate Wattpad stories in digital and print publication formats starting in September.

“Not only do we have phenomenal tales from unique, varied storywriters all around the world, we also have data and audience behind it,” said Aron Levitz, head of Wattpad Studios. “We all know what countries their tales are biggest in. We know how many folks read it {}… We all know there were parts they adore and parts they despise.

“There’s a good deal of things that vary from the minute we work with a manufacturer or publisher to put out a movie or publish a book. However, when you’re starting with an integrated crowd, people who love that property, you have a way higher likelihood of success than you would if you are just taking a dusty manuscript from a drawer.”

Stories is Anna Todd, who transitioned into one of its writers from a Wattpad reader. Todd’s “Following” series inspired by celebrity boy band One Management netted millions of reads, transforming the fledgling Los Angeles-based fan-fiction writer into a bestselling publishing powerhouse. The “After” series has been translated into over 30 languages and a movie adaptation is on the horizon.

“She had a voice that was brilliant,” said Levitz. “She talked about subject matter that was interesting, different and new, and it did not matter that the character’s name was Harry Styles — she is a fantastic writer, period. It was easy for us to take that and say: his title changes and print this thing.’ Plus it was easy for us to visit Paramount and say: ‘This is a significant motion picture, let us get this thing. The analytics of “’ Wattpad may provide clues about whether interest is currently surging or waning in job or a specific artist, he noted.

“We all know what stars are having a good or bad week how many individuals are talking about them in their own stories, or casting them in their stories,” said Levitz.

“It can be very predictive in not only finding another boy band or viewing which franchises have arisen, because those superfans which are composing that fan fiction or studying that fan fiction, even when they begin leaving to do anything else that is a notion we could look at.”

The success of Wattpad has been fuelled by the fact that authors love the interaction that they receive from the community of subscribers that are thrilled to participate with their authors, Levitz added.

“You hear our main writers say: ‘I wrote my very first thing because I wanted to, but I wrote my seventh, eighth and ninth book because the crowd egged me {}’ That is really what fandom is all about: sharing that love and that fire.”

Also on the Planet and Mail

Video: Who says adolescents don’t read? They do on Wattpad (The Globe and Mail)

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